When you hear Betsy for the first time, you may wonder ‘where did that voice come from?’ - though few would predict the answer actually lies on a goose farm in rural Wales, where she was born and raised. From campfire singalongs to her parents’ 70s record collection, Betsy was surrounded by music. But she knew no-one in the industry and so – encouraged by her hard-working family to find a fall-back – moved to London to study fashion design at Central St Martins. One distraction led to another when she was invited to design catwalk for the esteemed Balenciaga in Paris, an intense and exhilarating experience filled with unusual characters, some of whom later turned up in her lyrics. As music continued to call to her, Betsy returned to Wales, quitting what many of her peers deemed the job of a lifetime in favour of pursuing her own.
After decamping to a grotty caravan in her brother’s garden (also pictured in the first press shot), Betsy discovered Garageband. Then, there was no stopping her – she furiously set about making music, essentially tasking herself with writing her way out of the caravan. First came a collaboration with Joe Goddard of Hot Chip, who reworked her early solo demo of ‘Endless Love’ into the pair’s acclaimed collaborative single. Also among the early results was her first release ‘Fair’, musically as inspired by the lush atmospherics of Massive Attack as the tender yet powerhouse vocals of Billie Holiday, and her debut single proper ‘Lost & Found’.
From a goose farm via Paris (and back again), an unconventional path has nonetheless landed Betsy precisely where she needs to be - a force-of-nature voice, whose time has come.